Splurge or Save Illuminating Primers: Chanel vs L’Oreal

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A couple of weeks ago I had a little makeup splurge and bought a few new products to add to my ever growing collection. Amongst my haul I purchased Le Blanc De Chanel Multi-Use Illuminating Base and the L’Oreal Lumi Magique Pure Light Primer. If I had bought them in the same shop I would’ve perhaps realised they kind of claim to do pretty similar things but with different price tags. However, I’m glad I got both just for you because I’m kind like that – haha!

Le Blanc De Chanel

This product is an oil-free primer which illuminates the skin, giving it a subtle glow from within. It can be used to lighten foundation if you mix the products together too. It claims to reduce the signs of fine lines and wrinkles. This product costs £33 and you get 1 fl oz (29ml). Encased in a beautiful glass bottle it looks stunning sat on your dressing table. However, the chunkiness of the bottle makes pumping out the product a little messy. The smell is deliciously fruity yet floral.

L’Oreal Paris Lumi Magique Pure Light Primer

This product is a light enriched base which illuminates the skin and claims to give the skin 8 hours of hydration. This costs £9.99 and you get 20ml. The bottle is thin and sleek making it easy to store. I can’t really smell much of a scent coming from this product.

Similarities, Differences and Final Thoughts

When I used each of these primers I was so shocked at how similar the results were. Once pumped out of the bottles the Le Blanc De Chanel was an opaque white whereas the L’Oreal Lumi Magique was pearlescent white. Chanel seemed a bit of a thicker consistency compared to L’Oreal – which you kind of expect for the price. Once rubbed into the skin I actually think the one from L’Oreal gave the more illuminating glow and Chanel looked a bit more natural.

All in all these two products do what they claim to which is illuminate the skin but at very different price tags. If you’re looking for luxury then you’ll obviously go for Chanel but if you’re looking for an awesome dupe then I’d highly recommend L’Oreal.

Have you tried these primers? Which one is your favourite?



  1. Joanne Abbott
    February 27, 2015 / 4:23 pm

    It’s great to see posts giving an example of dear & cheaper products. Puts me off when some bloggers review out of my price range products. How many of us can honestly afford £50+ on beauty products? Well done Jordan I think I’ll try that L’Oreal primer after your great review x

    • February 27, 2015 / 5:12 pm

      So glad you enjoyed this post! I couldn’t believe how similar the 2 products are! Xx

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